Oreo is one of the largest commercial brands in the cookie industry. It can be found in more than 100 countries. The company is known to have the biggest market in the cookie industry and is recognized to be the world’s largest biscuit producer.
The main objective of this campaign is to bring back previous consumers who have grown out of the product as they have aged. The purpose is also to bring forward positive memories and nostalgia about this product. A small reminder that the same old Oreo cookie has been with them in the past, and will be there for them as long as it can.
Using the combination of both Oreo cookies and popular items of the 20th and 21st centuries, the ad campaign represents the timeline of the company’s existence. Different objects represent different times: the idea of past, present and future. Popular items are drawn in line art style to keep the playful and creative mood that Oreo has always portrayed. The original colours of Oreo, blue and white, were preserved since the concept of the campaign is “same cookie, always good”.
Same cookie, Always good.
A total of five poster variations were created. Each variation represents a period that brings up feelings of nostalgia and memories of good times. The campaign was expected to be shown in magazine advertisements, online advertisements, and metro stations.