OP Arts

Based on Anuszkiewicz’s Op Art, the composition was created with the use of contrasting vibrant colours and geometric forms. An abstract composition gives an optical illusion effect to the MAC’s website animated ad.

Mission

The objective of this project was to create a 30 second advertising animation to announce an exhibition at the Musée d’art contemporain of Montreal, the MAC. Using abstract, geometric images inspired by the artist, it would kinetically advertise the Museum’s upcoming exhibition.
Approach

Based on Anuszkiewicz’s Op Art, the composition was created with the use of contrasting vibrant colours and geometric forms. An abstract composition gives an optical illusion effect to the MAC’s website animated ad.


Result

Using simple geometry shapes and vibrant colour, the compositions is not chaotic to watch. With simple movement such as rotation and scaling, it gave the illusions of creating more shapes and space.